Develop the Skills, Strategies and Tools You Need to Create a Super Successful Coaching Business


Is time to master the skills that it takes to market, grow and scale a profitable business that's aligned with your passions, your strengths and your values, in order to create the lifestyle you want - even if you're a beginner or an experienced business owner.


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You're here for a reason.

From the desk of Marketing Coach Ant Hodges

It might be that you've heard a little voice niggling inside of you, saying things like "I'm destined for greatness" or "why are things so tough…"

Having said that, it may also be that you've got mix of emotions going on. Fear, anxiety, excitement and anticipation for what could come if you took a step up and step out. You, as a coach, making a difference with your message to hundreds if not thousands of people the world over.

The challenges you haven't yet figured out how to turn this vision that you have and the desire to serve others, into a profitable business that is sustainable through the growth that you want for it.

What you're feeling right now is where I was at a few years ago.

Whether you've just started thinking about coaching or you've been a coach for a number of years, you are at a point where you want to challenge yourself to achieve greatness. If you're reading this and you're on this page, it's because you're ready to make a change. If you're a total beginner, a stay-at-home parent, an experienced professional or even if you're approaching retirement age, there's one thing that is 100% certain about the next steps that you could take:

Owning a profitable business, aligned with your values for wanting to serve others, can change both the quality of your customers lives for ever and yours.

After stepping up a few years ago to make a difference to other people's lives and businesses, I can honestly say that there is no turning back for me. I've seen success-tasted the fruits of it. And I've been cast off into the pit of failure-only to rise up again and learn from those mistakes. My coaching business today is the most rewarding thing for me in my life. It fulfils what I believe is my call and destiny, to stand in the gap and to assist others in fulfilling their life's ambitions. I know if you're still reading this, you're the same for yourself. A business that has an impact in the world today and creates that sense of fulfilment, joy and rewards for you in your life.

Personally, I would love to serve you and assist you to create this business. This is why I would love for you to join the Coach Marketing Academy. Together with my team, we will help you fast track the success that you want, helping you to market, grow and scale your coaching business so that you achieve awesome results prevent you from suffering through the trial and error, the mistakes and the expensive lessons that I went through.

Ant Hodges

Ant Hodges - Creator of the Coach on Fire® Success Framework

Here's what you will GET inside the Coach Marketing Academy

If you are the point of start-up for your coaching business, you want to turn your part-time "hobby" into a full-time business or if you want to take your existing coaching business and scale it up, I know that the Coach Marketing Academy will help. This 12 week online program provides you with the critical elements that will be vital to your success.

Creating a crystal clear vision for your business and create a mindset that is focused on achieving the maximum potential you're able to. Getting these foundations in first is our number one priority.

Dedicated Coach on Fire Success Coaches will be by your side throughout the programme,  assisting you to apply the strategies you need to achieve the goals you set for your business. And you can book 1-to-1 appointments also.

Business can be a lonely place when you run it on your own. Even when you have team, as a business owner you can spend a lot of time in solitude. Get connected with other like-minded and ambitious coaches.

Unlike most online training programmes, the Coach Marketing Academy has a structured training curriculum that will show you the exact ways to market your business in the best possible way (attracting and converting the right customers), how to put the right foundations in place for growth and demonstrating the steps needed to be taken to truly scale up.

All training videos, supported materials, audio downloads and other resources are all provided within a secure online member area.

Here's what you will LEARN inside the Coach Marketing Academy

Everything is broken down to follow the Coach on Fire Success System and covers six core areas (modules) that are released every fortnight. Inside each module are multiple training videos, downloadable files, worksheets and a whole heap of additional resources and fill-in-the blank templates!

In addition to the learning modules released every fortnight, you will be invited onto a coaching call with Ant Hodges in between each module  - this is so that you can keep the momentum of learning and implementing going and ensure all your questions get answered.

MODULE ONE - Setting Course for Success

You can't build a successful business on weak foundations

In this module we will dig deep into some of the questions that often keep coaches awake at night. We will create a vision so that we know what is on the front of the bus, and a mission statement that will define how you get there. We will solidify a definition for your ideal customer and understand why we need to be sold-out in our attitude to attracting them to your business. You will be F.U.E.L-ed up and ready to go!

You will be shown how to:

  • Set sail to become the hunted, rather than be the hunter - ready to generate leads ASAP!
  • Create a strategy for taking hold of and owning an authoritative space in your marketplace
  • Make a plan that will lift your brand to a brand of huge trust

By the end of Module One you will have all of the foundations in place and plan on how to build a rock-solid and profitable business on them.

MODULE TWO - Secret Systems Formula

S.Y.S.T.E.M … Saves You Stress Time Energy and Money

When it comes to creating a business that will last we need to put systems in place to be able to organise things, deliver what our customers want and to be able to move away from just selling our time for money. In this module you will discover the systems that will make the difference between a coaching business that is just surviving rather than being one that is THRIVING! Everything from websites, landing pages, funnels and even looking at the products and services that you offer.

You will walked through and shown 4 different systems to put in place:

  • Focus and Productivity Framework
  • Time for Money Escape Plan
  • Coach Marketing Funnel
  • Magnetic Lead Flow System

At the end of the training inside of Module Two you will have everything you need to put the systems in place and launch your presence to the world!

MODULE THREE - Stepping Out Into Your Market

The only way to be noticed is to become more visible

When it comes to the implementation of any marketing strategy, it's important to make sure that you have a plan that you can take action on and is within both your skill set and abilities. If you have to spend months learning how to do something, you'll never get it done. In this module you will learn the six part O.X.Y.G.E.N. framework to create a marketing strategy and implementation plan that you can roll out immediately. This includes:

  • A complete 6-month content plan to build and establish your authority as an expert
  • The secret strategies used by the top experts in any industry to curate content and become way to become a Content Alchemist™ and mixed content more profit
  • All of the tools and techniques to stay 100% relevant to your marketplace and ahead of your competition with the delivery of your marketing

At the end of this module, you'll know exactly what content to publish, where to publish it and how to take the from just consuming your marketing towards a sale every time.

MODULE FOUR - Standing Tall and Being Counted

People buy from the people they trust and see as THE authority

Unless we stand tall as the authority in our niche, we won’t truly be seen the person that people should flock to. Stepping Up By Choice is the link between the strategic path you take to implement your marketing and content strategies and then have people buying from you. Your marketing get’s you in front of people, being the authority get’s them asking you “How can I buy from you!” Here’s what’s inside module four:

  • Teaching on how to understand your true value and how to price things properly
  • Advanced Content Alchemy™ strategies to make enable your content lift you higher above all the other experts out there
  • Tactics to leverage other brands and authorities in your niche to level up your own positioning - brand association
  • The 3 numbers you need to focus on to ensure that your authority is growing in the right way

At the end of this module, you'll be in a position to execute the tactics that will get your expert authority status in rapid time.

MODULE FIVE - Selling Without Selling

The world is fed up with being sold on stuff! Time to let your customers buy from you

When it comes to converting leads into paying customers, we have to address sales. The one topic that people either love or hate. In this module you’ll learn the secret art of Selling Without Selling and how to craft the perfect offer for your audience. You’ll get the Coach on Fire discovery call script to convert leads to paying customers with ease. Module five is all about:

  • Discovering the Coach on Fire sales strategy, that actually requires no sales techniques to be learned
  • Learning how to give results in advance of anyone buying from you
  • Creating the no-brainer offers for your market so that you get a stream of people buying from you constantly

At the end of this module, you'll know how to convert leads, followers and prospects. You’ll find this a joy to do and you won’t ever think about sales in the same way again!

MODULE SIX - Serve and Systematise Your Growth

Unless you’re consistently delivering huge value to your customers and your marketplace, people will switch off

The truth of the matter is that there are many people out there that do what you do. Whether you think that your offering is unique or not, your target audience will compare you to other people who do something similar to you. If you disappear from sight then you go out of their mind. Out of their mind, they will be looking for someone else to deliver for them. Module six is the anchor that will hold your whole business strategy together and enable to your grow and scale the level you want. Rather than just survive in a marketplace, you’ll thrive!

You’ll be able to implement:

  • A complete multi-dimensional, product based business using the Coach on Fire® Product Suite Creations System™
  • A permanent and value filled presence in the marketplace
  • The processes and team to ensure your customers, raving fans and tribe are always receiving the value from you they desire, and ultimately the results they gain.

Module six closes the scheduled training but the start of your journey to become a Coach on Fire®! You’ll have every strategy in place to Market, Grow and Scale your business, it’s all down to the implementation you now need to focus on.

Live 'Office Hours' Calls with Ant Hodges

"Don't suffer in silence - seek the support you need to make the change real in your life and business" - Ant

Programmes like the Coach Marketing Academy are ten to a penny. You can buy into countless programmes that promise real change. But often it's only about 1% or 2% of students that succeed. That's not good enough for us here at Coach on Fire®

If you have a burning question, a hurdle that you cannot overcome, a challenge that you just can't seem to solve - it will hold you back.

This is why Ant will sit on a call with students in between the release of every module of training to bring clarity, wisdom and a fresh perspective to enable you to succeed. You will be invited to the office hours call and if you can't make it, the recording will be uploaded to the member's area for you to listen again.

Get Started Now

Choose the Coach Marketing Academy Plan that works best for You.
(Make one payment and save $104)


One Payment of


(Approx £300 GBP)



3 Monthly Payments of


(Appox £125 GBP)


Need Help? Got Questions?

We are more than happy to answer any questions that you might have and help you make the wisest choice for you and your success goals.

➪ F.A.Q

"I was seeking guidance for a marketing platform for my business. I am not an online marketer. Ant's team is proficient in many systems and platforms and was able to provide me the insight so that I may better understand and improve my marketing plans and goals. He definitely knows his stuff and how to navigate what seems simple at first. He was able to show me the forest for the trees. Thank you!"

Margaret Ziedin
Life Energy Architect - RAW Adventure Retreats

Everything is Delivered ONLINE!
No need to travel.
Learn at your own pace.

The Coach on Fire® Academy programme is based entirely online so that you can engage and complete the training at home, work, on the move or wherever you find yourself on a mobile or tablet device.

But getting access to this twelve-week online programme, you can go through the material each week that it is released and also have lifetime access to go over it again and again as you may need to. If the twelve-week schedule doesn't work for you, then you just pick a schedule that does.

You'll always be able to ask any questions that you'll have during the training and even after the initial twelve weeks has gone by and all content has been released to you. The Coach on Fire® success coaches will be on hand as well as other fellow Academy members to give you the answers that you're looking for.

Ant's Iron-Clad Satisfaction Guarantee

"As with all the Coach on Fire® training and programmes that I run, I want you to get the very best value from the time and financial investment that you make.

I am supremely confident that if you do the work, attend the fortnightly coaching calls, put the effort in to implement, then you will see the returns. That's why I give you a 100%, risk-free opportunity to come along on the journey with me.

If you pay to get access to the Coach Marketing Academy programme, watch and complete all the training modules and attend all the coaching calls within the first 30 days, but still feel that it was a waste of your time and money, then send your completed worksheets to my support team, we'll take a look to see that all the work has been completed, that you took action and then if we can see that it hasn't worked for you, we'll issue a refund of what you have paid and remove your access to the membership area and the Coach on Fire Community.

We ask for your completed worksheets from the first 30-days to ensure that we don't get any time-wasters as we genuinely want to work with people who are committed to their own success. This means, those who are sold out on learning AND taking action. Take no action, don't put the time in to learn and you will achieve nothing. The responsibility lies with you.

If you don't plan to start the programme right away, be sure that the refund policy has a strict deadline of 30-days from purchase." - Ant Hodges

"Ant Hodges is a phenomenal marketing coach, his Knowledge experience and professionalism are unquestionable. For me personally, it is Ant's energy and commitment which I have benefited from the most, in terms of implementation. When Ant is your coach you are held accountable to implement, not just to learn elaborate strategies and fill notebooks with sterile ideas, he works hard to make sure you get out there and just do it!"

Michael-Don Smith
Business Development Master Coach

What sets the Coach Marketing Academy
apart from any other programme?

1 - Lifetime Access:

Retake lessons and listen again to coaching calls for free

We have a strong belief that any journey towards mastery of a subject or activity, requires repetition. This is why access to the coach marketing Academy does not stop after the initial 12 week period from when you join. You can simply log in and go over any of the modules that you want, time and time again.

2 - World-Class Support:

From the entire Coach on Fire® team

Most online training programs require you to learn and then implement on your own. These are complete "do it yourself" programs. The coach marketing Academy is nothing like that. With regular coaching calls, the ability to ask any question at any time and dedicated success coaches by your side, our aim is for 100% customer satisfaction and your results.

3 - 100% Money Back Guarantee:

If you need it

As mentioned, if you complete the training and attend the calls within the first 30 days and feel that you got no value, send your completed worksheets back to the support team and will refund you what you have paid.

4 - Everything Online:

No need to travel - access wherever you are in the world

With coaching clients in Australia, United Kingdom, Italy, Ireland and the United States, we know that travelling to events is almost impossible on a regular basis. So the entire coach marketing Academy is delivered online, and every week of the 12-week programme there will be something for you to engage with, without the need to jump in your car, get on the train or board an aeroplane.

5 - Let's Celebrate Together:

The Coach on Fire® community

Alongside the coach marketing Academy sits the Coach on Fire® community. Filled with ambitious and highly driven coaches who want to make a difference in the world, you can network, build relationships and find additional support from those all over the world. In addition, once a year, at Coach on Fire® Live (our annual conference in London), you will be able to join with other students and graduates to celebrate your success together.

6 - Implementation Support:

An extended team of digital marketers to assist you if needed

Sometimes getting stuff done is tough. Implementation can often hold you back. Things such as creating landing pages, email sequences, marketing funnels, doing graphic design, copywriting, video editing… The list is potentially endless. During the programme, you will discover how you can find team members to support you with this, or you can approach the Coach on Fire® extended team and have us do the work for you.

Other FAQ's

Absolutely! The Coach Marketing Academy contains content that nobody else teaches when you're looking to become a coach. Everybody focuses on the coaching skills that you need to become a world-class coach and not on the business foundations that you can build a successful business up from. The Coach Marketing Academy will show you the path to creating a business that will be sustainable and fruitful, scalable and profitable. Join today.

Every coach, no matter what industry or niche, should be focused on learning how to market, grow and scale their business so that they can live the lifestyle that they want and achieve their ambitions. The Coach Marketing Academy will show you ways to create products and services that do not always rely on you exchanging time for money. You will learn how to use frameworks for greater productivity. You'll see how easy it is to replace yourself from doing the menial tasks in your business, so you can focus on your coaching. And all of these lessons can be applied to coaching in any niche. Join today.

Not at all. All of the content delivered inside the Coach Marketing Academy is delivered through a secure membership platform that can be accessed from any laptop, desktop, tablet or mobile device and with lifetime access to the programme you can study and engage with the content in a time frame that suits your lifestyle. Yes, there are live coaching calls, but these are recorded and uploaded to the member's area so you can listen again and there are other opportunities to engage with the community outside of the 12-week programme. You don't have to be in the same place at the same time for 12 weeks. Join today

The 12-week programme runs in 6 parts. A new module is released every 2nd week, with between an 1 and 1.5 hours of video training. Worksheets, guides and templates are included for you to take action on your learning then. Also, 1 week after the release of each module, you will be invited to a live coaching call with Ant Hodges - this call often runs over to 2 hours. With time to implement and time to learn, every fortnight, it would be an estimate that you would need to invest between 4 and 5 hours of your time to get the most out of the programme. That is between 8 to 10 hours per month to learn how to market grow and scale your business. If you are unable to commit to this time or you want to spread out over a longer period, that is why we give you lifetime access to the programme. If you can only commit to one hour a week, then that's all you need to commit to. However, start, commit yourself to completing the course, implement everything you can, seek the support you need to overcome challenges and obstacles that stand in your way, then actually become a Coach on Fire®. Join today.

If we did that, we know that you wouldn't complete the work. We say this because it's been our experience of running programmes online for a number of years now, and when a programme such as the Coach Marketing Academy has the level of content that it does, if you release it all in one go then there is only one feeling that comes up for every student - a complete sense of overwhelm. We drip feed the content of the modules every 2 weeks. Each module contains a number of videos for you to be able to learn from, take action and implement activity into your business. There is no way you will be able to complete all 6 modules within a shorter period than 12 weeks. Everything that is contained within the Coach Marketing Academy is set up to enable you to create a business that is sustainable and fruitful. This will not happen overnight, and if you're looking for a magic push button solution to overnight riches, then this programme will not be for you. Join Today

Yes! All of the video training that is released is delivered by Ant, the live coaching calls in between each module release are delivered and hosted by Ant, and you will have an opportunity after completion to book a private one-to-one call with Ant if you need it. If during the course of the programme you submit work or activity for feedback from Ant, this will be included in the office hours coaching calls - so you won't want to miss any of those. With a dedicated team of success coaches also supporting you, there will be no shortage of getting feedback all your questions answered if you need to.

The fear of getting it wrong in your marketing will lead to a drive for PERFECTION.

A lack of focus and no direct strategy, causes PROCRASTINATION to set in.

Both of these things, together, lead to inaction. Or as we call it Marketing PARALYSIS.


These Marketing Masterclass days will deal with any Marketing Paralysis that you're suffering from. If you don’t deal with it, you’ll continue to suffer poor marketing results, a lack of money coming in and stunted business growth.


Get Started Now

Choose the Coach Marketing Academy Plan that works best for You.
(Make one payment and save $104)


One Payment of


(Approx £300 GBP)



3 Monthly Payments of


(Approx £125 GBP)


Need Help? Got Questions?

We are more than happy to answer any questions that you might have and help you make the wisest choice for you and your success goals.